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© 2019 - Jennie DiBeneditto

Graphic Designer, Artist, & Creative Problem Solver

Cardinal Burger Company

Cardinal Burger Company, the CBC for short, was a casual dining concept that was located in the University of Louisville’s Student Activities Center for several years. This concept’s name and menu were a spin-off of Sodexo’s brand OBC (Original Burger Company) but I was the lead designer for the restaurant’s new branding, including selecting finishes for the interior design, painting a custom Louisville skyline mural, and fabricating two contemporary floating signs for the entryway. 

 

In addition to menu design, I worked with the restaurant manager and cooks to coordinate a food photo-shoot the week before opening day to incorporate photographs into the menu design. Using my own equipment, I arranged and photographed all menu items.