Louisville Climate Action Network
Each year the senior class of graphic design students at UofL takes part in the most meaningful class of the whole program: Design for Public Issues (D4PI). In this class, students form their own “agency” and have client meetings with a local non-profit organization that needs design help.
LCAN: Louisville Climate Action Network was the beneficiary of the Fall 2016 D4PI class. The organization had existed for many years in Louisville but had very little brand recognition within the community. With hopes of soon forming an interactive Center for Cutting Carbon and Cost, LCAN came to the D4PI class for help.
The D4PI class designed a new logo and identity system for LCAN, created templates for brochures, social media posts, and advertisements. We also developed the name ECOdepot as a more memorable name for the new interactive center. Renderings of what the ECOdepot could look like were created to help raise money for the project.
I was on a two-person team to oversee the brand standards manual creation, which also involved refining the logo iterations, designing letterheads and business cards, and working with the entire class to ensure that the various pieces they were designing met the brand standards.